Server-Side Tracking (Meta CAPI & GA4)
Bypass iOS14+ & ad-blocker data loss using GTM Server-Side Containers, Meta Conversions API (CAPI), and first-party cookies.
Strategic Executive Overview
With iOS 14.5+ privacy restrictions, Safari ITP, and browser ad-blockers, standard browser pixels now lose up to 30-40% of conversion data. Server-Side Tracking resolves this by routing event data from your server directly to ad platforms like Meta, Google, and TikTok. Omnix Network deploys GTM Server Containers using Cloudflare and Stape.io to ensure 100% data capture, extended first-party cookie life, and maximum Event Match Quality (EMQ).
Technologies & Platform Ecosystem
Core Growth Deliverables & Outcomes
Our 4-Step Execution Framework
A disciplined roadmap designed to deliver predictable, measurable results.
Custom Subdomain Setup
Configuring custom first-party subdomain DNS rules (e.g. sst.yourdomain.com) to bypass ad blockers.
Cloud Server Provisioning
Setting up Stape or GCP server containers with custom HTTP clients to process backend telemetry.
Meta CAPI & Event Deduplication
Wiring event_id parameters across client & server to ensure Meta deduplicates double counts cleanly.
Match Quality Score Audit
Encrypting and passing hashed user data (email, phone, fbp, fbc) to achieve 8.5+ Event Match Quality.
Request a Customized Proposal
Speak directly with our technical strategists. We audit your infrastructure and craft an actionable execution blueprint.